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Pictured on the preceding page is a subscriber to Avant-Garde, the new bimonthly magazine. The lady has just finished
reading her latest issue and, as usual, she's satisfied.
Small wonder. Reading Avant-Garde is quite an experience. It is total immersion in sensual pleasure. A graphic arts freak-
out. Rolling nude in the snow after a sauna. A first bite of cotton candy. Dalliance in a garden of earthly delights.
Somersaulting down Main Street. Love on a mink blanket. A waft of frankincense and myrrh. The tinkling of wind chimes. A
kiss in an elevator. An orgasm of the mind.
What makes Avant-Garde such a carnival of the senses? How does it differ from other magazines? The answer is
threefold:
First of all, there's Avant-Garde's editorial policy. No other magazine pursues a policy of such complete and absolute
freedom of creative expression. Avant-Garde steadfastly refuses to sacrifice creative genius on the altar of "morality" (the
motto of the magazine is "Down with bluenoses, blue laws, and blue pencils"). America's writers, artists, and
photographers appreciate this and bring to Avant-Garde the works they know other publications lack the courage to print.
Thus Avant-Garde serves—consistently as a showcase for the novella that is "too daring," the poem that is "too
sensuous," the cartoon that is "too satirical," the reportage that is "too graphic," the opinion that is "too candid," the photo-
graph that is "too explicit." Avant-Garde is proud of its reputation as the National Liberation Front of American arts and
letters.
Secondly, Avant-Garde devastates readers with its mind-blowing beauty. It brings to the printed page a transcendental
new kind of high. This is achieved through a combination of pioneering printing methods and the inspiration of Lennart
Anderssen, who is Avant-Garde's Creative Director (and, incidentally, the world's foremost graphic designer). You'll see
pictures of pages from Avant-Garde later, when you reach the center of this brochure.
Third, Avant-Garde is distinguished by the awesome talent of its contributors. No other magazine can boast such an
impressive roster of artists, writers, and photographers. Not only does Avant-Garde feature works by such acknowledged
masters as Picasso, Arthur Miller, Norman Mailer, Kenneth Tynan, John Updike, Allen Ginsberg, Roald Dahl, Henry Miller,
Bert Stern, William Styron, Eliot Elisofon, Kenneth Rexroth, David Levine, Richard Avedon, Leonard Baskin, ball, Genet,
Beckett, Sartre, Burroughs, Yevtushenko, Warhol, et al, but, perhaps more important, it hunts down the wild cats who will
be the literary lions of tomorrow.
In short, Avant-Garde is a magazine prepared by the avant-garde for the avant-garde. It's the banner of the enlightened
minority.
Subscriptions to Avant-Garde are not cheap. They can't be. Avant-Garde is extremely costly to produce. It is printed by
time-consuming sheet-fed gravure and offset lithography on the finest antique and coated papers. It is bound in 12-point
Frankote boards for permanent preservation. It more closely resembles an expensive art folio than a magazine. Ordinarily,
subscriptions sell for $10 per year.
However, right now, while Avant-Garde is still in its infancy, you can order a Special Introductory 8-Month Subscription for
ONLY $3.99!! This is a MERE FRACTION of the standard price.
Moreover, if you enter your subscription right now, you'll be-come a Charter Subscriber. This will entitle you to:
■ Buy gift subscriptions for only $3.99.
■ Renew your own subscription for $3.99 forever, despite any subsequent price increases.
■ Start your subscription with an issue from Avant-Garde's first volume. This is not to be taken lightly since early
issues of high quality magazines invariably become valuable collectors' items.
To enter your subscription, simply fill out the enclosed Charter Subscription Order Form and mail it with $3.99 in the
enclosed postage-paid envelope. But please hurry. This offer will automatically be withdrawn as soon as Avant-Garde
reaches its circulation quota.
Then sit back and prepare to enjoy your first issue of this wildly hedonistic new magazine.
"Satisfaction" guaranteed.
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