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This hard-bound quarterly magazine, exuberantly devoted to the joys of love and sex, was printed on glossy paper. Its vibrant colors were the result of flame-set lithography.  Great writers and artists, living and dead (Rembrandt Harmenszoon van Rijn to Ray Bradbury ), were featured within its pages. Shoshana Ginzburg co-created and named Eros, wrote the ads that introduced it to the world and was a vital force in all creative decisions for what has become a cult classic.

Avant Garde was a child of its times.  It was born when "Age of Aquarius" young people were twining flowers in their hair, dancing in the fountains of city parks and filled with a renaissance idealism, determined to eschew the materialism and selfishness that they perceived in the generation that preceded them. Calling itself "The National Liberation Front of Arts and Letters," Avant Garde set out to find the cutting edge in every field, to bushwhack a path through uncharted territory and give readers their first looks at the new era that was dawning. Shoshana Ginzburg  co-created this national magazine, named it and all of it's sections, edited several feature areas and wrote much of its unattributed copy.

When the hippies cut their hair, earned MBAs and went to work in their parents' corporations, the fascination with money returned like hunger after a calorie-sparing diet. Moneysworth was the publication that filled that hunger.  Like the others on this page, it, too, was named by Shoshana Ginzburg.  But, it was not grim and grabby.  Its headlines, all word-play (Monumental Flag Project Unfurled, Stripped Speeder Seeks Redress, How to Ward Off Being Seared by Spiegels) gave it joie de vivre.

The next spin-off publication at Avant Garde Media Incorporated, the umbrella company for each of the above enterprises, had to sound as though it had been around for 30 years. It was to cover topics that were already being covered by magazines like House and Garden. Rising to the task of finding a name, never used,  that would establish a place for this newcomer  in a crowded field, Shoshana Ginzburg named it Better Living. The magazine was embraced by readers and circulation rose to a quarter million subscribers.

When Shoshana Ginzburg accepted a position at The Wall Street Journal, writing posters that would appear in WSJ plants across the USA, recruitment space ads for college magazines, brochures to tout the Journal's success as an advertising medium and diverse other "Creative Services" prose, she did, also, name this advertising section.

SM